Trying to game the SEO system with search engines is pointless because it always fails, even though there are honest SEO mistakes made by those who don't know better. SEO is something you can be highly successful at, but you have to know that it's something that is constantly working to evolve and change. Having said that, it's important for SEO beginners and sometimes even the professionals, to research effectively, so that they avoid mistakes that can cost them traffic or even get them banned sometimes. So, in that spirit, we'll cover a couple of SEO mistakes you'll want to be sure you don't commit.
The placement of images in site menus and site headings is a common mistake you should avoid. Of course people like images, and there are tons of great ones to use, but using them in certain places on your site is not advised for search engines. The basic problem with images and search engines is their spiders cannot read them, they are only able to read text.
You may also be harming your SEO rankings by choosing bad content that has little relevance to your niche's keywords. The keywords you choose should be centered around your site's theme and be aimed at being of value to your visitors as well as the search engines. So if you're not selecting the right keywords, then obviously your content is going to suffer. Nowadays, search engines have gone really strict when it comes to relevancy. You could find your site gets higher rankings simply by creating useful, relevant content. Search engines calculate the rankings based on what is most likely to appeal to their users, so it makes sense to aim your content to appeal to the same users.
Don't make the mistake of spreading your content over many different domains. It is sometimes a good move to add content to different domains or to sub-domains. If the user's point of view clearly shows that it is not required, then don't do it. Trying to fill search engine pages with your own websites will often not work out all that well. You should, instead, concentrate on turning your main site into an authority sites that the search engines will love. You need to be sure that you know all the advantages and disadvantages of using too many domains or sub-domains. It could end up hurting you more than anything else.
Remember to be careful because there is so much bad information on the net about search engine optimization. Unfortunately, a lot of people who do know SEO won't be so willing to part with their really golden information. Always be careful about possible mistakes, and do continue to learn as much as possible about SEO.
The placement of images in site menus and site headings is a common mistake you should avoid. Of course people like images, and there are tons of great ones to use, but using them in certain places on your site is not advised for search engines. The basic problem with images and search engines is their spiders cannot read them, they are only able to read text.
You may also be harming your SEO rankings by choosing bad content that has little relevance to your niche's keywords. The keywords you choose should be centered around your site's theme and be aimed at being of value to your visitors as well as the search engines. So if you're not selecting the right keywords, then obviously your content is going to suffer. Nowadays, search engines have gone really strict when it comes to relevancy. You could find your site gets higher rankings simply by creating useful, relevant content. Search engines calculate the rankings based on what is most likely to appeal to their users, so it makes sense to aim your content to appeal to the same users.
Don't make the mistake of spreading your content over many different domains. It is sometimes a good move to add content to different domains or to sub-domains. If the user's point of view clearly shows that it is not required, then don't do it. Trying to fill search engine pages with your own websites will often not work out all that well. You should, instead, concentrate on turning your main site into an authority sites that the search engines will love. You need to be sure that you know all the advantages and disadvantages of using too many domains or sub-domains. It could end up hurting you more than anything else.
Remember to be careful because there is so much bad information on the net about search engine optimization. Unfortunately, a lot of people who do know SEO won't be so willing to part with their really golden information. Always be careful about possible mistakes, and do continue to learn as much as possible about SEO.
About the Author:
I am a fully qualified and exprienced SEO consultant who has been helping businesses get the most from their online presence for many years. I regularly write on a range of topics from SEO to internet marketing as well as software development and affiliate marketing. Check out my Aberdeen SEO website
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